The Stop Aquatic Hitchhikers! campaign capitalizes on proven strategies and prevention messages. It promotes strong, concise, consistent, and appealing messages to engage in understanding the threat of hitchhiking species. The goals of the campaign are to raise awareness, change behaviors, and build community capacity to stop the spread of aquatic invasive species across the United States and beyond.
Public awareness and action are the keys to preventing the spread of invasive hitchhikers! Research shows that 97 percent of boaters and anglers are willing to take action to prevent the spread of aquatic invasive species after they were exposed to Stop Aquatic Hitchhikers! and its Clean, Drain, Dry prevention message. Of those that have not seen the campaign’s logo, nine of 10 respondents knew what it meant. This is the mark of an effective brand.
Do your part. Everyone is doing it. It’s easy. It works.
Learn how to help: